Being a geeky, beer-drinking American gal, I got very excited to see today’s article in the NYTimes about 50 Back Beer’s recent QR-fueled marketing campiagn that allows anyone with a smart phone to “buy a beer for an active soldier”.
50 Back beer, self proclaimed “Beer of the Brave”, donates 50% of their proceeds to charities supporting US Veterans and their families. Not only do I get to drink beer, but I get to feel good about myself too? SIGN ME UP!
In honor of the recently passed Veteran’s Day, I just bought a few beers to help thank those who give so very much of themselves so I can have a pretty sweet life. Join me by scanning the above QR code with your smart phone and following the directions about entering your cell phone number and the then verifying the 4 digit code they text you. Bottoms up to active soldiers everywhere, may they all come home soon (to at least one cold beer waiting for them).
Great app suggestion! Very nice! Love you a bunch, Baby